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B2B Sr. Product Marketing Manager

Remote, United States
Marketing

Job description

Our Mission is Empowering Companies to Attract Top Talent

At Recruitics, we are a leader in Recruitment Marketing, dedicated to transforming talent attraction and conversion through innovative, data-driven strategies and Saas solutions. Our mission is to empower employers with cutting-edge Recruitment Marketing tools that optimize hiring strategies and improve outcomes. As pioneers in the recruitment technology space, we leverage modern technology to revolutionize job advertising, continually pushing the boundaries of design, data, and user experience to deliver exceptional value to our clients.

As a Product Marketing Manager embedded in our marketing team, this role is dedicated to creating compelling product narratives, messaging, and communications. The primary focus is on how our products are spoken about publicly—across campaigns, collateral, and communication channels—to ensure clear, differentiated, and engaging language that connects with our audiences.

Responsibilities

  • Translate product features and value propositions into concise, customer-centric benefit statements for marketing materials and campaigns.
  • Develop product positioning frameworks and messaging guides that shape how products are described to both internal stakeholders (product, sales, engineering, etc.) and external customers.
  • Collaborate with brand, content, and design teams to ensure consistency of product language across all outbound communications—website, ads, emails, social, brochures, and more.
  • Craft storytelling concepts and product narratives that drive awareness and spark interest, adapting language for different customer segments and channels.
  • Review and edit all product-related content for clarity, tone, and fidelity to positioning.
  • Partner with product managers to gain a deep understanding of the product but remain accountable for how the product is presented in marketing channels, not usage analytics or reporting.
  • Gather competitive intelligence and market trends to inform and differentiate product messaging, interview customers and bring insights to product, sales, and marketing. 
  • Educate marketing and sales teams on key product messages and enablement materials.

Qualifications

  • 5+ years’ experience in product marketing, content development, or brand messaging.
  • Exceptional written and verbal communication skills; ability to simplify complex topics.
  • Experience building and maintaining messaging guides and positioning statements.
  • Highly collaborative, with a proven record supporting brand, creative, and campaign teams.
  • Strong analytical mindset to inform messaging (but not required to report on product usage).
  • Familiarity with competitive analysis and value proposition development.

Skills

  • Messaging & Content Development
  • Product Positioning & Storytelling
  • Cross-team Collaboration
  • Copywriting & Editing
  • Marketing Materials Creation

This position is ideal for someone who thrives on shaping how products are communicated and is passionate about building language that resonates with customers—without the technical or analytic demands of product usage reporting.

Your Safety Is Our Priority

At Recruitics, protecting our talent community—candidates, clients, and partners—is always a top priority. As you navigate your application journey, please keep these tips in mind to stay safe:

  • We'll never ask you to pay for anything—that includes applications, interviews, background checks, or equipment.
  • We only communicate via official email addresses ending in @recruitics.com—never from Gmail or suspicious lookalikes.
  • We do not request personal financial information such as bank details, credit card numbers, or wire transfers.

If something feels off or doesn’t seem right, pause and contact us directly at careers@recruitics.com.
We’re thrilled you’re interested in working with us. Just make sure it’s really us you’re talking to. Stay sharp—and stay safe.

Our Commitment to an Equal Opportunity and Accessible Workplace 

We are an equal opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment based on race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by State and Federal law.

We are committed to creating an inclusive and accessible process for all individuals. If you require any accommodations during the application or interview process due to a disability, please let us know. We will work with you to ensure your needs are met in a timely and respectful manner

Applicants must be at least 18 years old to apply.