Performance Marketing Manager, Media

Job Description

The Performance Marketing Manager, Media role on the Media Team is a key function responsible for the oversight, growth, and delivery of digital media buys. These media platforms include Paid Social (Meta, LinkedIn, Reddit, TikTok & more) and other digital marketing channels including but not limited to programmatic media buys (programmatic display, digital-out-of-home (DOOH), digital audio or connected TV) and Paid Search. This individual must be fluent in campaign management and should have an understanding of the full marketing funnel. S/he will be deployed on specific strategic accounts to deliver outstanding results for our clients and will also be responsible for communicating these results to our internal partners and clients.

Key Responsibilities

Campaign Setup

• Independently work in platform to configure campaigns - setup budgets, targeting, creative and run dates
• Validate budgets against allocated POs
• Ensure campaigns are properly configured to deliver against the campaign goals
• Write ad copy with support to align with platform specifications and best practices

Campaign Optimization

• Monitor ongoing performance to identify areas of opportunity
• With support, adjust campaigns based on learnings to elevate performance: identify new audiences, refine objective-based strategies, adjust ad formats, etc.
• Track spend to ensure pace aligns with campaign goals. Adjust as needed to ensure the media paces appropriately.
• Communicate with internal teammates to ensure ongoing campaign performance and updates are understood.

Campaign Reporting

• With little support, empower the Marketing and Client Strategy Teams with updates and performance results in the form of reporting
• Make strategic recommendations, highlight campaign trends, and create meaningful insights based on campaign data
• Deliver reporting at agreed-upon intervals to demonstrate the outcomes of this media
• Demonstrate depth of knowledge in how media metrics support a client’s stated goals and objectives
• Help elevate the discussions around these media vendors in the conversation with internal teams and clients.

Drive standards into delivery and the team

• Document key information about accounts and setups and ensure information is accurate and updated as needed.
• Adhere to agreed-upon procedures to enable scale
• Ensure SLAs are met on assigned accounts

Key skills

• Extremely detail-oriented and able to manage multiple projects concurrently.
• Values building and growing relationships.
• Intermediate level of knowledge of digital advertising platforms and technology (DSPs, Google Ads, Facebook Ads, etc.)
• Process-driven
• Skilled oral and written communicator with the ability to work with distributed teams to drive results.
• Knowledge and use of collaboration tools like JIRA, Confluence, Slack, etc.
• Thirst for knowledge and openness to learn.
• Familiarity with recruitment marketing and/or talent attraction a huge plus.

Education and Experience

• 3-5 years of experience in Marketing roles
• 2 or more years of experience with hands-on campaign management in Google, Facebook Ads, LinkedIn Ads, etc.
• Bachelor’s degree in Business, Communications, Marketing or commensurate experience

Target Range Based on Experience

•  $68,000 - $95,000

THE FINE PRINT

Must be at least 18 years old. Recruitics is an equal opportunity employer, dedicated to a policy of non-discrimination in employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. AA/EOE/M/F/D/V/SO

At Recruitics, we offer competitive compensation and benefits. We have a casual work environment and a supportive in-office culture (hybrid work week, 2 days required) in multiple locations within the US. As a part of the team, you'll have the chance to be part of a close-knit group.