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Performance Marketing Manager

Lafayette
Performance Marketing

Job description

Data-Powered Recruitment Marketing Platform

Our mission is to make it easy for companies to attract and hire great talent

Powered by marketing professionals, Recruitics, helps the most identifiable brands successfully attract their workforce through proven data-driven strategies, marketing, and advertising. Our specialty is building client confidence on a solid foundation of emerging tech, creative media, and client services. Together, we strive to set an example for our company, clients, and competitors in work-life flexibility, career growth, and diversity.

We’re a fun group of people who love coming to work and living the Recruitics values: We think, and act, as entrepreneurs, we do things the right way, we work together to provide personal customer service, and we make data-driven decisions.

***Must be local to Alhambra, CA or Lafayette, CA***

Job Summary:

As a Performance Marketing Manager, you will manage and optimize programmatic advertising for our clients as well as actively review performance data, track against our clients’ campaign goals, and make recommendations to improve the performance and deliver the best ROI. We are looking for an analytical-minded person who loves using data to uncover trends.

Supervisory Responsibilities:

  • None

 

Duties/Responsibilities:

  • Configuring and troubleshooting programmatic advertising campaigns, creating reports, and evaluating campaign performance through data analysis every day.
  • Evaluate and analyze client data to optimize campaigns and drive a continual increase in client ROI.
  • Report on client campaigns and synthesize complex information into easy to understand insights.
  • Use problem-solving skills to identify and troubleshoot issues.
  • Collaborate with the Media & Client Services teams to craft and deploy strategies outside of programmatic.
  • Maintain the integrity of tracking and analytics across a variety of media platforms to effectively track ROI.
  • Assist with other projects as needed.
  • A/B testing of ads from hypothesis generation through data gathering and conclusions.
  • Additional duties and responsibilities may be assigned as necessitated by business needs.

 

Required Skills/Abilities:

  • Strong analytical skills; able to evaluate data, identify trends, and effectively summarize information.
  • Experience in digital advertising and familiarity with the pay-per-click advertising model.
  • Advanced proficiency with Excel.
  • Experience with Google Analytics is a plus.
  • Self-motivated, self-starter, able to independently execute with minimal supervision in a fast-paced agency environment with rapidly changing priorities.
  • Critical thinker that likes to solve problems and create new solutions.
  • Strong organizational/time management skills, attention to detail, ability to effectively prioritize and handle multiple tasks.

 

Education and Experience:

  • Bachelor's degree required.
  • Three or more years of data and analytics experience required.

 

Compensation:

  • $63,000 - $83,000 base salary, based on experience

Recruitics offers a generous benefits package that includes: Medical, Dental, Vision, Short Term Disability, Life Insurance, Paid Time Off, Parental Leave, Flexible Spending Account, and Employee Assistance Program for all employees, as well as a 401k program, for all eligible full time employees. Applicants must be at least 18 years old to apply. Recruitics is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment based on race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by State and Federal law.

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